Open about where it comes from.

Our happy-site promise

We focus on creativity, new sets, minifigures, constructive industry developments, places to explore and charitable giving. We do not present this selected coverage as a complete picture of LEGO or its industry.

Automated rules screen titles and available feed text for negative, speculative and promotional subjects. Ambiguous items are skipped. Rules cannot understand every nuance, so automated selection is not a guarantee that every linked article will match every reader’s expectations. We preserve the publisher’s meaning and never turn an unfavorable story into a favorable one.

Credit stays with the creator

RSS entries appear as attributed headlines and links, not copied articles or publisher images. Read the full story at its source. Inside Lego’s original articles have source links beside their reporting and are clearly distinguished from the automated headline index.

Our original articles

Our daily editorial workflow targets five original articles, prioritizing LEGO Masters and the fan community alongside sets, minifigures, collecting, industry developments and events. Articles use linked sources and add original explanation or analysis. Previews and desk reviews are labeled; we do not claim to have built a set, attended an event or interviewed someone without that evidence. Publication depends on verified facts and suitable image rights.

Original articles are researched and drafted with AI assistance, then checked against the linked sources before publication. Photographs are real: we use freely licensed images or press assets with documented editorial-use terms. We do not generate article images.

Automatic updates

Feed checks run at most once per hour per source when the news service is requested. Successful entries are saved in the site’s archive, with duplicates removed. Open news pages check for updates every five minutes. An unavailable publisher does not erase previously saved stories. Feed status below reports the last check, not a promise that a publisher has posted something new.

Feeds we follow

Directory coverage

Store entries come from LEGO’s official worldwide directory, including LEGO-operated and certified stores. The site checks that directory daily when requested and retains the last successful snapshot. This does not claim to include every travel retailer or partner outlet. Location links lead to official addresses, hours and services.

Park listings are based on the official LEGOLAND global directory, with LEGO Discovery Centers and LEGO House listed separately. Visitor rules, opening calendars and ticket availability should always be checked with the attraction. Listings and programs were researched September 13, 2026.

LEGO Masters and builder profiles

The U.S. episode archive uses TVmaze episode data and adapted short synopses under CC BY-SA 4.0. Competition bios use the linked Wikipedia season rosters under the same license. Attribution appears on each detail page. Professional details and creator links are checked against the linked websites. This archive currently covers the main U.S. series, not every international edition or spinoff. Basic profiles are kept out of search indexes until richer information is verified.

Shopping and referrals

Our shops guide links to parts marketplaces, custom kits and creator instructions. These links currently earn no commission. If an affiliate arrangement is approved, earning links will be labeled and editorial choices will remain independent. Charity links will remain noncommissioned.

Original imagery and privacy

We use real photographs. General headline and directory cards use freely licensed stock photography from Wikimedia Commons, with photographer, source and license links beside each image. Stock photographs provide context and do not depict the specific linked product, store or charity. CSS may crop images to fit cards; the source links lead to the complete originals. LEGO Masters episodes use individual publicity stills supplied by TVmaze, credited to the show and source; these images retain their respective owners’ copyrights and are separate from the CC-licensed episode data. The preview special uses a clearly identified series photo. Builder and park photographs have individual source credits. The Virginia feature uses the LEGO Group’s press image. Russell’s profile includes his WAVY TV10 interview image from LittleBricks’ media page and the charity’s hospital tour photograph. These editorial source images are credited separately and are not described as freely licensed stock. This site has no advertising, affiliate tracking, newsletter signup or donation collection. Hosting providers and linked websites may process standard connection data under their own policies.