Hope Assembles invites LEGO fans to bring Star Wars and Marvel together

A crossover with fans at the building table

LEGO has opened Hope Assembles, an Ideas challenge inviting fans to combine Star Wars and Marvel in brick-built creations. Kevin Smith announced it at New York Comic Con on October 10, 2026. The campaign offers three themes: vehicles, characters and scenes.

The announcement connects the challenge to the forthcoming Star Wars/Marvel: Hope Assembles comic series and the Star Wars franchise’s fiftieth anniversary in 2027. LEGO says the process includes fan voting and the possibility of turning fan concepts into official products. No finished retail model, price or release date is established by this announcement.

For the building community, the interesting part is the invitation to make the crossover visible through design. A recognizable combination can give another fan something to understand immediately, then reward a closer look.

Read the narrower brief before choosing your idea

Brick Fanatics’ October 11 examination of the challenge pages reports that entries must use 400–3,000 pieces and that the submission deadline is November 12. It also reports an important creative boundary: the Star Wars material is limited to A New Hope, while the Marvel inspiration comes from the comics rather than the films.

The same report notes that AI tools are prohibited for entry images and descriptions. These details make checking the actual challenge rules essential before committing to a model. Use LEGO’s linked campaign hub to reach the relevant category and confirm eligibility, submission requirements and the current timetable.

Make the combination do something

Our design suggestion is to begin with the relationship between the two ideas. Which familiar shape, function or story moment could connect them? Simply placing two unrelated models beside one another may leave the viewer to invent the connection. A shared structural idea can communicate it in the build itself.

Try a rough version using the pieces you already have, then look at it from the angle you would use for its main photograph. Can someone identify both influences without a long explanation? If only one comes across, concentrate on the other before adding decorative detail.

For a scene, consider where the viewer’s eye should land first. For a vehicle, think about its outline and purpose. For a character, consider the features that survive at the chosen scale. These are our general design prompts; they do not replace the competition’s official requirements.

A new reason to follow the fan gallery

Even for fans who do not enter, the campaign offers a reason to watch how other builders interpret the same brief. Comparing several solutions can reveal how differently people use shape, color and scale to communicate an idea. The finished submissions will be the community’s contribution to this crossover.